Naked Sundays US Expansion Strategy

I orchestrated a Paid Media Strategy to support the US expansion of Naked Sundays, Establishing a multi-channel paid media marketing funnel tailored to the US market.

Client: Naked Sundays Date: Spring 2023 Services: Paid Media Strategy, Data Analysis

My approach focused on amplifying the Naked Sundays brand to acquire and retain qualified e-commerce customers, ensuring a unified and impactful journey that was cost-efficient and profitable.

By addressing the challenges of a historically disjointed digital journey and competition from established brands, I turned these into opportunities for growth. The implementation of this full-funnel strategy resulted in Naked Sundays achieving market parity with its Australian operations, significantly increasing brand awareness and customer lifetime value in the highly competitive US beauty industry.