Digital Marketing Professional
Advertising Strategy || Statistical Analysis || Graphic Design
Digital Marketing Director based out of New York City, with 7+ years experience in Performance Advertising. Currently part of the kick ass Tinuiti Team, but open to freelance opportunities as time allows. I have a degree in statistics, an eye for design, and a deep understanding of martech, data privacy, and full-funnel marketing strategy. Proficient in HTML & CSS, and currently studying Javascript.
GOOGLE SEARCH & SHOPPING
Certified by Google to professionally develop, deploy, and optimize paid search and shopping ad campaigns.
PAID SOCIAL ADVERTISING
Extensive experience managing paid social ad campaigns across TikTok, FB, Insta, Snap, Twitter, LinkedIn, Reddit, & More.
ADOBE CREATIVE CLOUD
Trained in graphic design, layout, and photo/video editing via Professional Adobe Creative Suite Software.
DATA ANALYSIS & STATISTICS
Well versed in data analysis and statistical reporting, especially via Google Analytics, DataStudio, Excel, SQL, Tableau & R.
Check Out My Full Career History on 
EXPERIENCE –
Tinuiti, Inc
Director, Paid Media Strategy
Sept 2019 – Present
Developing & executing strategic media plans for multiple client accounts, including Etsy, Theory, and Strayer University. Managing all cross-division processes in relation to internal/external communication, integrated planning, integrated deliverables & knowledge sharing. Establishing budgets and forecasts by ad channel, to ensure efficient spending that directionally addresses client priorities. Monitoring and analyzing campaign performance, deriving actionable insights to inform future spend and pacing.
Overstock.com
Co-op Advertising Operations
Jan 2017 – Sept 2019
Strategize with Overstock vendors to develop advertising campaigns, then create and deploy those ads both on and off the Overstock.com website. Work with several social platforms (Pinterest, Facebook, Google etc.) as well ad advertising affiliates (Criteo, Spotfront, RetailMeNot, etc.) to generate engaging advertisements that result in the highest exposure and conversions for our vendors. Analyze ad reporting metrics to increase efficiency and ROI on future placements.
BYU Creative Marketing
Manager / Lead Designer
Aug 2015 – Jan 2017
Creating design solutions that have a high visual impact. Extensively listening to clients and understanding their needs to make design decisions that are unique, appealing, and well organized. Working with multiple departments and companies to visually brand the organizations with original art. Creating Illustrations and design layouts conducive to multiple mediums including websites, advertisements, books, magazines, posters, product packaging, exhibitions and displays, corporate communications and corporate identities.
Protection 1 Security Solutions
In-Field Sales Representative
April 2015 – July 2015
Responsible for matching offered merchandise and services to the needs of potential customers through a door-to-door sales approach. As a Sales Representative I set up and demonstrate products, negotiates sales, and complete paperwork. Regularly building relationships with customers and overcoming objections to add the most value to every conversation. Sales Representatives are also responsible to check up on clients repeatedly, monitoring for upscale opportunities and cultivating the clients confidence in the company.
Mountain America Credit Union
Member Services Rep
June 2014 – Feb 2016
Responsible for conducting banking transactions for customers in a personable, efficient, and accurate manner. Member Service Representative transactions include checking deposits and withdrawals. As a primary point of contact with customers, my strong customer service orientation is crucial in providing exemplary customer service to external and internal members. Acutely developed ability to communicate effectively, answer questions, resolve issues that may arise, and refer other bank product and services to members.
EDUCATION –
University of Utah
Bachelor of Science, Digital Marketing & Statistics
Aug 2017 – May 2019
Graduated Magna Cum Laude with a degree in business marketing and a minor in statistics from the University of Utah’s David Eccles School of Business. I was recognized as a Business Transfer Scholar as well as the recipient of an Academic Merit Scholarship. I also served on the Eccles School student government board as the marketing officer from 2017 – 2018, and graduated on the Dean’s List with a 3.98 GPA.
University of Oxford
Social Enterprise Study Abroad
Summer Semester 2016
Studied social innovation and business management at Oxford’s Saïd Business School though a study abroad program. Participated in the 2016 Oxford Business and Poverty Conference, 2016 Oxford Education Week, and was a member of the team that began the Personal Finance Employee Education Fund (PFEEF) in the United Kingdom.
Brigham Young University
Associate of Science - Marketing Management
June 2013 – Dec 2017
Completed my first three years of higher education at Brigham Young University competing academically in the Marriott School of Business before transferring to an institution that was better aligned with my values and more apt to support me as an individual. Recipient of full academic scholarship 2013 – 2017, as well as a member of the Dean’s High Honor Roll. Served as Advertising Specialist in the BYU Marketing Association while also maintaining a 3.94 GPA.
Institute for Field Research Expeditions
Study Abroad Research
Summer 2015
Participated in a five-week research program volunteering at the Good Shepherd Orphanage & School in Kasoa, Ghana (West Africa). Worked 60 hours per week as a caretaker and elementary teacher of 46 orphaned children. Extensively studied the native culture & the tribal language, Twi.