Work History
Nov 2019 - Current
Director, Integrated Media Strategy
Tinuiti, Inc.
As a proud member of the Tinuiti team, I architect transformative marketing strategies and innovative solutions, utilizing advanced tools and insights to drive brand performance and exceed client KPIs. My role establishes me as a trusted advisor, delivering impactful results and advancing client market share through data-driven recommendations and strategic insights.
JAN 2017 - SEP 2019
Manager, Paid Media Operations
Overstock, Inc.
In this role, I was responsible for scheduling, creating, and deploying over 500 precise advertising placements weekly, meeting stringent deadlines. I pioneered the development of numerous spreadsheet tools, cutting down placement development time by 8 man-hours per week and reducing human error by -35%. Heavily leveraging advanced project management software such as Workfront®.
Aug 2015 - Jan 2017
Project Manager, Lead Graphic Designer
UYB Creative Marketing
Creating design solutions with high visual impact, I extensively collaborate with clients, understanding their needs to produce unique, appealing, and organized designs. I work with multiple departments and companies to brand organizations with original art, creating illustrations and design layouts conducive to various mediums including websites, advertisements, books, magazines, posters, and product packaging.
Education
Fall 2019
University of Utah: David Eccles School of Business
3.98 GPA | Digital Marketing & Statistics
Graduated with a Bachelors degree (BS) in digital marketing and a minor in statistics. Recognized as a Business Transfer Scholar and served as a marketing officer on the Business Leaders Incorporated board while also maintaining a 3.9 GPA.
2013 - 2017
Brigham Young University
Associates Degree, Business Marketing
Completed my first years of higher education at Brigham Young University competing academically in the Marriott School of Business before transferring to an institution that was better aligned with my values and more able to support me as an individual.
Fall 2016
University of Oxford: Saïd School of Business
Study Abroad, Business Management, and Social Enterprise
Studied social innovation and business management at Oxford's Saïd Business School though a study abroad program. Participated in the 2016 Oxford Business and Poverty Conference, 2016 Oxford Education Weekend, and was a member of the team that began the Personal Finance Employee Education Fund (PFEEF) in the United Kingdom.
AI EXPERIENCE
- Stable Diffusion & Content Gen
- LLM Prompt Engineering
- Custom Model Training
- Amazon Bedrock & Azure OpenAI
- Statistical Modeling
- Task Automation
DESIGN SKILLS
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Adobe Creative Cloud (+FireFly)
CODING SKILLS
- HTML + CSS
- WordPress & Shopify
- Javascript
- Python (Learning)
DATA ANALYTIC SKILLS
- R Studio
- Web Analytics (GA4, Adobe, etc)
- Data Visualization (Tableau, etc)
- Audience/Competitive Analysis
- A / B Testing
- Predictive Analytics
- Advanced Modeling
TESTIMONIALS
AJ Swammy
Sr Sales Director at Tinuiti
"Major props to the entire pitch support team for executing an amazing discussion this morning. Especially wanted to call out Breckon for really going above and beyond to build out whatever content necessary to exceed FRP expectations. He spent tons of extra weekend hours perfecting the response narrative and presentation talk track. I could not be more grateful for such a strong team to help truly elevate the way that we can pitch our services."
Shannon Santiago
Sr Strategy Director at Tinuiti
"Breckon did a phenomenal job representing Tinuiti through our first in-person QBR, confirming to the client team that they've selected a strong partner to continue their incredible growth track. Preparation, presentation and the intangible socialization were spot on. Thank you for your hard work!"