Developing & executing strategic media plans for multiple client accounts, including Etsy, Hershey, and TikTok North America. Managing all cross-division processes in relation to internal/external communication, integrated planning, integrated deliverables & knowledge sharing. Establishing budgets and forecasts by ad channel, to ensure efficient spending that directionally addresses client priorities. Monitoring and analyzing campaign performance, deriving actionable insights to inform future spend and pacing.
Graduated May 2019 – Magna Cum Laude
Awarded Bachelor’s degree in business marketing and a minor in statistics from the University of Utah’s David Eccles School of Business. I was recognized as a Business Transfer Scholar as well as the recipient of an Academic Merit Scholarship. I also served on the Eccles School student government board as the marketing officer from 2017 – 2018, and graduated on the Dean’s List with a 3.98 GPA.
When I get busy, I can be tricky to pin down. The email address below is usually the best way to ensure you get a response. If urgent, text the phone number below.
Form submissions will be routed to my assistant for reply as needed. All new introductions should be facilitated by her.
Midtown, Manhattan Based
New York City, NY 10036